Copybot

Essential web writing + content marketing advice

How to Write Meaningful Links That Woo Readers

by

Warhol Clown Nose

Listen to this article here: The Anatomy of a Hyperlink That Woo Readers

Links play a huge part in online content.

When people scan web pages they automatically look at headlines, sub-headlines and links to judge whether the page holds any interest for them.

So the question is how do you write links that grab people when they scan your web page and turns them into a passionate reader?

Simple. Master the following 8 rules.    [Read more…]

David Mamet’s 9 Rules to Ruthless Editing

by

Warhol on TV

Listen to this article here: The 8 Rules of Ruthless Editing from David Mamet.

No one wants to write dull, lifeless lines that lull even the most hyper people to sleep. Certainly not you, right?

But why do we find it so hard to write what we want to say in the least amount of words–and still maintain potency?

It’s not easy because we tend to fall in love with what we write. We fear cutting out anything important. No matter how dead it is.

But how do we distinguish between the living words and the dead? How do we identify the enticing sentences from the repulsive ones?

It’s almost like we need someone to get in our faces and tell us like it is. [Read more…]