One hundred books in one year is a lot of books to read.
Why would anyone want to do that? [Read more…]
Hardcore Writing Advice: Cultivate a Sick Sense of Humor
Blank stare.
That’s the reaction most people give me when I tell them that I’m a web writer.
Granted, I enjoy that reaction. But what I enjoy most is the reaction I get when I elaborate. [Read more…]
Julian Assange’s Top 6 Tips on Becoming a Blogging Celebrity
Julian Assange is a wanted man. On like an international scale.
Among the nations that publicly want him are the United States and Australia.
Who knows who’s after him behind the scenes.
But how could a pale, skinny, white-haired programmer and activist from Australia possibly get himself in so much trouble?
Easy. [Read more…]
How I Can Make You Read Every Single Line of This Article
You’ve been on my mind a lot lately.
When I’m out cutting the lawn. Or running on the shoulder of the country road near my house. Or when I look at my daughter and the long strand of pink hair weaved into her hair. [Read more…]
The 100 Best Ways to Becoming a Better Writer. Period.
Lists are a dime a dozen. There’s a reason for that.
They work.
Backpacker. Cosmopolitan. Oprah. Men’s Health. Good. Consumer Reports. Wired. You name it, magazines employ lists.
And there are no shortage of lists on the web on how to become a better writer. From Brian Clark’s short but elegant 10 Steps to Becoming a Better Writer to James Altucher’s 33 Unusual Tips to Being a Better Writer.
So why another list on becoming a stronger writer? Good question. [Read more…]
Gimpy Website? 5 Techniques to Creating a Killer One
Okay. I’m going to go out on a limb and say that if you’re a entrepreneur, copywriter, freelancer or business owner, you probably have a website or blog.
No surprise there.
But let me go even further out on that limb and say you’re probably not sure if it’s a good website or not…
First of all, you’re not sure if people are actually making it to your site. Second, you’re not sure if the people who are finding your website or blog are actually finding what they need.
Am I right?
To make matters worse, it costs money to host your website or blog. [Not a lot. But if you’re not making money, even a little money is hard to lose, right?]
You’ve got two options, really. [Read more…]
Hardcore Writing Advice: “Write Yourself Silly”
Hardcore means “uncompromising.” “Dedicated.”
Think essential.
That makes the following advice crucial for any copywriter who wants to succeed. Even if “write yourself silly” sounds a little goofy.
Let’s set the stage. [Read more…]
Could This Be One of the Oldest Web Copywriting Tricks on the Books?
Web readers are people on a mission.
Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.
They go there to drive 60 miles per hour—and look at billboards. That’s the unbreakable rule of the web.
So what can you do as a web copywriter to not only catch their attention but give them what they want in less time than it takes to finish reading this sentence?
Easy. Just use the following technique. [Read more…]