Coronavirus (COVID-19) has crashed every marketing plan.
In the past several weeks, every business has been forced to adjust their plans, adapt their messaging, and prepare for a new future.
According to one survey by Hubspot, many business leaders are investing in or changing their approach to creating content altogether, which makes perfect sense.
From scrolling their social media feeds, reading articles, or streaming videos, according to one survey, the amount of content people consume has significantly increased.
To cut through the noise and connect with your customers, it’s time to double-down on your content creation. To do this, you have to embrace a media-first mindset and build a media company.
Whether you’re growing a startup, run a small business, or direct the marketing efforts for a publicly-traded company, you can build a media team that fits your needs—and budget.
There’s no one-size-fits-all approach, below are seven vital roles you’ll need to fill.