That’s the reaction most people give me when I tell them that I’m a web writer.
Granted, I enjoy that reaction. But what I enjoy most is the reaction I get when I elaborate. [Read more…]
Essential web writing + content marketing advice
Julian Assange is a wanted man. On like an international scale.
Among the nations that publicly want him are the United States and Australia.
Who knows who’s after him behind the scenes.
But how could a pale, skinny, white-haired programmer and activist from Australia possibly get himself in so much trouble?
Easy. [Read more…]
Okay. I’m going to go out on a limb and say that if you’re a entrepreneur, copywriter, freelancer or business owner, you probably have a website or blog.
No surprise there.
But let me go even further out on that limb and say you’re probably not sure if it’s a good website or not…
First of all, you’re not sure if people are actually making it to your site. Second, you’re not sure if the people who are finding your website or blog are actually finding what they need.
Am I right?
To make matters worse, it costs money to host your website or blog. [Not a lot. But if you’re not making money, even a little money is hard to lose, right?]
You’ve got two options, really. [Read more…]
Web readers are people on a mission.
Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.
They go there to drive 60 miles per hour—and look at billboards. That’s the unbreakable rule of the web.
So what can you do as a web copywriter to not only catch their attention but give them what they want in less time than it takes to finish reading this sentence?
Easy. Just use the following technique. [Read more…]
If you’re a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much.
Like the law of gravity, the law of the web describes behavior.
The law of gravity basically says, “what goes up, must come down.” Jump from a building and you will fall.
That’s the law of gravity.
The law of the web says people blaze through the web like it were an autobahn. And they blaze on the autobahn to do one thing… [Read more…]
Listen to this article here: The 8 Rules of Ruthless Editing from David Mamet.
No one wants to write dull, lifeless lines that lull even the most hyper people to sleep. Certainly not you, right?
But why do we find it so hard to write what we want to say in the least amount of words–and still maintain potency?
It’s not easy because we tend to fall in love with what we write. We fear cutting out anything important. No matter how dead it is.
But how do we distinguish between the living words and the dead? How do we identify the enticing sentences from the repulsive ones?
It’s almost like we need someone to get in our faces and tell us like it is. [Read more…]
Web usability doesn’t get a lot of work in the web writing circuit. That’s too bad because learning about it can help you craft that copy that will not only get attention–but keep it.