Can people easily read your content on their phone? If not, then your website is driving away mobile readers.
There’s a good chance you’re reading this blog post on your phone.
Nearly 40% of our readers use a mobile phone to read our content. If I were a gambling man, then I would wager your website has similar percentages or higher.
This number will continue to rise.
When it comes to writing a blog post people will actually read, you need to think through how well your words can be read on a phone.
Your words and your mobile readers
Words do not exist in a vacuum.
The way you read a book, newspaper or magazine, or blog post is different. From holding a hardcover book in your hand to flipping through the pages of a magazine to scrolling an article on your phone, you will have different experiences in every setting because how you’re reading is different.
This distinction is important to keep in mind when it comes to web writing.
What works well for readers in one medium does not necessarily work well for another. In other words, your font, layout, and design play an important role in how well your words can be read.
To help you along your way, here are five ways your website may be driving away mobile readers. Avoid these landmines at all costs.