Writing for the web is different from writing for newspapers, magazines, or books.
The difference is not in the words you write. But in the way people read, which makes all the difference in the world.
When it comes to reading online, most people will not read what you write word-for-word. They will scan your post in search of what they are looking for. If you don’t satisfy their appetite—quickly—then they’ll move on.
For bloggers, this means that you cannot be like an abstract artist who splashes paint on a canvas in the hope of creating something compelling. There is an art and science to using words to communicate, engage, and persuade readers online.
What follows are nine tips to writing a blog post people will actually read. Use these principals as proverbial bumper pads for your writing to help you stay on course and hit your goal.