Selling isn’t hard. You do it every day.
You’ve sold your friends on Stranger Things, that new Mexican restaurant, the shoes you’re wearing that are soooo comfortable, the video game with the amazing graphics.
Selling is not only easy, it’s natural. When we discover something awesome, we automatically want to share the good news. (This is one reason why funny videos go viral.)
But there is one exception. One tripwire that snares the confidence of people with something to share.