Writing persuasive copy is challenging.
Your time is limited.
You have multiple writing projects you need to complete.
You don’t have sufficient time to prepare.
You struggle with self-doubt.
I get it.
I’ve been there, done that, and on many occasions, I still do it today.
Thankfully, you—(and I)—don’t have to wallow in self-pity.
There’s a really practical way you can …
- write faster;
- feel confident about your work; and
- get better results.
This isn’t a course, book, or Snake Oil I’m peddling either.
It’s a simple copywriting formula you can learn today, and it’s called “problem-agitate-solve” (PAS).
I’m telling you—this isn’t complicated.
Here’s how simple it is to understand:
- Problem: Identify your reader’s pain point
- Agitate: Stir it up so it hurts to the point of discomfort
- Solve: Deliver a solution
There are many copywriting formulas you can use. But mastering this one technique will set you well on your way to writing clear, concise, and compelling copy.
In this post, I’m going to break down these individual points in detail. Afterward, I’ll share some examples and show you why this formula is so powerful.
Let’s get started!