Getting someone’s attention is no joke.

We battle a slew of distractions every day. Whether we’re at home or work, on our phone, tablet, or laptop, we swim in a sea of information.

We’re checking emails, fiddling with our phones, and surfing the web on a regular basis.

Now, if you think about the people you want to reach with your message. The same people who are checking their phones, listening to music, and doing whatever they do, how do you plan on getting their attention?

Will you pull a publicity stunt?

Write a prolific guest post?

Create a viral video?

These tactics may garner short-term interest. But what if I told you the way you win someone’s long-term attention is not by focusing on getting their attention? Would you think I’m trying to pull some sort of reverse psychology tactic on you?

Think again.

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