That’s the reaction most people give me when I tell them that I’m a web writer.
Granted, I enjoy that reaction. But what I enjoy most is the reaction I get when I elaborate.
“I’m a priest. And I guard the sanctity of the written words on the web.”
Maybe it’s the Chardonnay through the nose.
Or the red-neck loud “You’re a what?!”
But I get a real kick out of that.
Why? I really don’t know.
Maybe it’s the same reason Zach Galifinakas can stand beside a group of clog dancers and walk through the woods wearing silk pajamas…
Everything about it is awkward. But it’s funny.
And that’s the key. It’s awkward. Different. New.
Jokes get old quick. And comedians suffer from the same ailment that novelists do: coming up with new material.
No new material and you are washed up.
The Same Is True for a Web Copywriter
Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward edge to them…
Someone who sees the unique and can find the angle that will differentiate you from the mob?
I’m going for the awkward edge because when getting attention and visibility online is SO difficult but SO important, I want that person who can look at what I do and say, “Hey, why don’t we position you as, like, the priest of web writing?”
That’s flat-out goofy. But it gets people’s attention.
Are you getting people’s attention? If not, you’ll fade away soon. If you were even shining to begin with.
What are you waiting for? Nurture that sense of humor. And make it sick, son.
Want more advice like this? Here are 99 more ways to become a better writer.