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Essential web writing + content marketing advice

Online Readers: Why You Should Use Readability

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Readability iPhone Icon

Writers are hardcore readers…whether online or in books.

In fact, like a lot of professionals, the amount of time I spend online is ridiculous. All of it is for research–personal or professional.

And if I’ve learned anything about my time reading online is that I HATE clutter, wide margins and tiny font.

In addition, I also hate not having one location for all of my reading content.

I read a fraction of what I find on the spot. The remaining I bookmark to read later, favorite or simply archive…and all of that content is spread across Google Reader, Delicious and Spool.

What’s an online reader to do? [Read more…]

6 Ways to Becoming a Hardcore Reader

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“My concern is not to make people read, but to make them think.” –Montesquieu

Books are dead.

Sure. Whatever. Especially if what we mean by that is the physical object–the paper, the cover, the spine. Because one thing is for sure: reading is not dead.

Kill off the printed book and we’ll figure out a way to read. [Read more…]

How to Abandon a Book

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Abandoned Book

Americans are ferociously pragmatic. We nurture an appetite for quick and easy.

For practical. Effective. Profitable.

We love racy articles on how to retire early. How to cram for a test. How to shave a pound off our tummy.

And we want these articles to hammer home the point in 5, 10 or 15 easy steps.

Don’t make me think. At least not too hard.

That’s the prevailing MO.

Naturally, this pragmatism MUST be avoided when it comes to cherishing a spouse, attending a cocktail party or raising children.

But I do strongly believe some things are in lock-step with expediency… [Read more…]

9 Reasons Why You Should Read Classic Books

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If you’re like me, you get anxious and marginally depressed when you see all the new books published each year.

It can happen at Barnes and Noble or while scanning the New York Times bestseller lists.

But the result is always the same: an acute sense of failure. How in the world can I read all of these books? [Read more…]