But it does’t matter.
What I can’t give you are the 12 years of experience using that formula, those tricks or that cheat sheet. Nor can I give you my style that I’ve developed over the last twelve years.
All I can give you is a framework (a lifeless framework).
The bad news is this amounts to more advice. Hard advice. The good news is it’s the best kind of advice. That kind of advice that matters the most.