Listen to this article here: How Search Engines Work Part One and Part Two. How do people find things on the web? Search engines. Google, as you probably know, is the dominate search name. There’s also this thing called Bing. Then smaller … [Read more]
5 Reasons Why You Should Use the 5 W’s When Writing Online Photo Captions
Editor's note: This article was first published on April 20, 2011 -- the very first article published on The Copybot. Who. Where. When. Why. What. The 5 W's. Originally used as a method of Bible study in the late 1880s, journalists eventually … [Read more]
10 Copywriting Books You Must Read
I don't care who you are -- blogger, freelance journalist, ghost writer, ad copywriter -- if you are writing on the web then you need to absorb copywriting mechanics. There are two ways to get to that point: learning and practicing. I can't help … [Read more]
Want Powerful People to Notice You? Be Useful
We all start at the bottom. In the dark. Ignored. Even high profile people like James Chartrand, Erika Napoletano, Stefanie Flaxman, Bernadette Jiwa, and Belle Beth Cooper were once nobodies. What did they do to climb out of that hole? They got … [Read more]
How Web Writers Can Improve Their Copy with White Space
I want you to imagine a statue. An aged bronze sculpture of a young girl, possibly eight years old, in a long dress. She stands about 50 inches, so roughly four feet tall. Her head is cocked to the left, a pensive, sad look on her face. Both … [Read more]
My Absurd Claim about Writing (3 of 3)
Do you prefer any particular music or silence while you write? I find my productivity sometimes goes up when I’ve got the right music and the right cadence. Which phase I’m in determines what kind of music. Sometimes I will just shut everything … [Read more]
A Simple Way to Get People to Believe Your Big Claim
Another way to get people to buy into your claim is to explain the mechanism behind it. For example, let’s say a fitness trainer makes the claim that in just 14 minutes a day customers can add muscle to every inch of their body. Notice what is … [Read more]
When Not to Use Someone’s Name in a Headline
One popular headline writing technique on the market involves inserting famous people's names into the headlines. For example: Richard Branson's Guide to Surviving an Amish Bathhouse The Most Controversial Feng Shui Designs by Barry … [Read more]
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