Lists are a dime a dozen. There's a reason for that. They work. Backpacker. Cosmopolitan. Oprah. Men's Health. Good. Consumer Reports. Wired. You name it, magazines employ lists. And there are no shortage of lists on the web on how to become … [Read more]
Gimpy Website? 5 Techniques to Creating a Killer One
Okay. I’m going to go out on a limb and say that if you’re a entrepreneur, copywriter, freelancer or business owner, you probably have a website or blog. No surprise there. But let me go even further out on that limb and say you’re probably not … [Read more]
Hardcore Writing Advice: “Write Yourself Silly”
Hardcore means "uncompromising." "Dedicated." Think essential. That makes the following advice crucial for any copywriter who wants to succeed. Even if "write yourself silly" sounds a little goofy. Let's set the stage. … [Read more]
Could This Be One of the Oldest Web Copywriting Tricks on the Books?
Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop. They go there to drive 60 miles per hour—and look at billboards. That's the unbreakable rule of the … [Read more]
How to Write Blog Posts Google Loves (an Idiot-Proof Guide)
If you're a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much. … [Read more]
The Unbreakable Law of the Web
Like the law of gravity, the law of the web describes behavior. The law of gravity basically says, "what goes up, must come down." Jump from a building and you will fall. That's the law of gravity. The law of the web says people blaze … [Read more]
How to Write Meaningful Links That Woo Readers
Listen to this article here: The Anatomy of a Hyperlink That Woo Readers Links play a huge part in online content. When people scan web pages they automatically look at headlines, sub-headlines and links to judge whether the page holds any … [Read more]
David Mamet’s 9 Rules to Ruthless Editing
Listen to this article here: The 8 Rules of Ruthless Editing from David Mamet. No one wants to write dull, lifeless lines that lull even the most hyper people to sleep. Certainly not you, right? But why do we find it so hard to write what we want … [Read more]