Darren Rowse, founder of Digital Photography School, wondered if a post on how to hold a camera was too basic. Was his audience more sophisticated than that?
He took the risk, wrote the post, and it became one of his most popular.
When it comes to content marketing most of us overestimate the sophistication of our readers. That’s not a condescending thing to say. Even in a saturated market like weight loss most interested readers don’t know the basics.
And sometimes what we do know is flat-out wrong or more complex than we think.
As fitness authorities will tell you, losing weight can not be reduced to “burn more calories than you consume.” There is more to it than that.
Thus, if you are starting a new blog, start with the basics. This lays the foundation for your advanced work. Never, however, abandon the basics.
You will experience reader turnover. Every blog does. And your new readers need to be taught for the first time — or simply reminded in a fresh way — of the basics.
