There are times when little decisions lead to extraordinary results.
I’m not talking about the little decisions you need to make every day toward building a successful career, business, or fulfilled life. I’m talking about the times when you make a seemingly small decision for your business, and it ends up having tremendous results.
This is exactly what happened at Tithe.ly.
Like every business, we were exploring ideas to increase our leads and boost our conversion rate. During this same time, we were also identifying ways we could better serve our customers with timely support.
After spending a few months reviewing a variety of solutions, Frank Barry, Tithe.ly’s COO, decided to add live chat to our site. He knew by adding this service to our site and adapting our team to this new tactic would be helpful. But it’s safe to say that all of us were blown away by the results — especially regarding the increase in our conversion rate.
As it turns out, after adding live chat to our site and making a few internal changes, our conversion rate skyrocketed 155% month-over-month.
Take a moment to let that number sink in.
Before diving into the steps we took to increase our conversion rate with live chat, I’d like to start off by sharing more context about why we implemented this service in the first place.