Compelling people to open and read your email is just one reason you want to write a helluva seductive subject line and mimic David Sedaris’ method to writing an irresistible first sentence.
Another is search engine optimization. [Read more…]
How to Write a Darn Good Email Subject Line
“Don’t **** with me.”
In an inbox cluttered with email, four mono-syllabic words nearly made me wet my pants.
That would’ve been embarrassing for a 32-year-old guy…especially when you find out what the email was about. [Read more…]
Crash Course to Writing Seductive Email Subject Lines
Subject lines are what web writers call microcontent. And in a nutshell, all microcontent needs to be clear, concise and compelling.
Usually under 140 characters.
Think summary. Think keywords. Think subject line. Think Twitter. [Read more…]