Imagine this: You have a client who wants a website/blog. And he wants you to brand the design of the website/blog.
Easy enough. That’s what you get paid to do.
You then discuss the look, the feel, the tone of the site/blog. You feel like you’re getting somewhere. You even sketch out some designs on the whiteboard.
It’s looking good.
Then he pauses and asks: “What should I write about?”
Good question, right? Well, if you don’t have a clue about web writing, keep reading and I’ll give you the answer. [Read more…]