Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action?
If you said “yes,” then the 4 Ps is what you are after. Let’s start with an example.
Here’s a short ad promoting a fantasy
Wanted: Ugly Men
Listen, ugly men, with one little pill, I can make you so attractive that women will throw themselves at you every time you walk through the mall.
Just ask Marty Feldman or Michael Berryman. They now beat women off of them with sticks.
Call 1-800-ugly-men now if you are interested.
See any pattern in the above copy? I’m using the Ps. So, what are the 4 Ps?
Let’s break this little ad down so I can show you how this formula works. [Read more…]