Subject lines are what web writers call microcontent. And in a nutshell, all microcontent needs to be clear, concise and compelling.
Usually under 140 characters.
Think summary. Think keywords. Think subject line. Think Twitter. [Read more…]
Essential web writing + content marketing advice
Let me ask you a simple question: Do you want to be great? My guess is you do.
Yet, not just great. You want to be the greatest of all.
But what does greatness look like? And do you possess those qualities as a writer or blogger or online marketer? [Read more…]
Sorry to disappoint you. This is not a pitch for a nudist colony, a social network for swingers or a therapy method for “heavy talkers”.
It’s a pitch to get you “naked.”
That is, to get your blog “naked.” [Read more…]
Ever wonder how you could get more people to believe you? To trust you? It’s easy, actually. And quite odd the way it works.
What’s the secret? Never tell a man more than he’ll believe.
Sounds like a moron statement, right? Let me explain why it’s not.