Epic photos of Queensland. An endless stream of Twin Peaks episodes. A handful of watering holes (social media sites) to share your political preferences and Polish jokes. The freedom to listen to any song you want. The liberty to pin visual recipes of Scalloped Hasselback potatoes.
The web is a playground for the visual. A recreation area for designers.
The writer can easily be forgotten in this wilderness. In many ways, since the birth of search engines (and, subsequently, the birth of search engine optimization), the writer has been the unsung hero.
And even though content was king … the throne was empty.
Yet, design — the web — is still about words. And Google knows this.
In the last couple of years Google has made significant changes to how they identify good content — PageRank, the Agent Rank patent, Panda, Penguin, Search + Your World, Authorship Markup, and Google+ — with a bent toward elevating the writer out of anonymity (the refuge of spammers).
This good news if you are a writer who values recognition for your hard work and wants to build your online reputation.
And that’s what my six-part series on Author Rank (whether it exists or not) at Copyblogger is all about. The epic journey of the writer who travelled from the world of the known to the unknown and back again.
The day for the web writer has arrived. Here’s the story in six parts.
Why Hunter S. Thompson Would’ve Loved Author Rank (And Why You Should, Too)
How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It)
Seven Ways Writers Can Build Online Authority with Google+
Why Google+ Is the Best Social Platform for Content Marketers
10 Reasons Writers Should Claim Their Google Authorship Markup
The Writer’s Author Rank Cheat Sheet
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