Ever wish you could make sense of all the labels surrounding advertising that are thrown about … you know … stuff like product placement, content marketing, native advertising …
It’s enough to drive you nuts!
So, with that in mind I put together these four drawing to help you understand four of the most common forms of advertising.
AND, to make it simple, I decided to render them as hand drawings. (If it was good enough for cave men, it’s good enough for me!)
This is Content Marketing
The brand becomes the publisher who builds a buying audience around their content.
This Is Native Advertising
Brand pays for the content. The content must respect the editorial standards of the publisher. And the audience must find value in that content.
This Is Product Placement
Brand product is used in the content of a media publisher. Good example: the Red Stripe bottle in the movie The Firm.
This Is Traditional Advertising
Sadly, with traditional marketing (think TV commercial) the audience is nowhere to be found. But don’t tell that to CBS!
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Image source: Drawing