Coronavirus (COVID-19) has crashed every marketing plan. In the past several weeks, every business has been forced to adjust their plans, adapt their messaging, and prepare for a new future. According to one survey by Hubspot, many business … [Read more]
The 6 Most Devastating Content Marketing Mistakes
Making mistakes isn’t fun. They can cause setbacks, result in financial loss, or cause bad blood with your team. Thankfully, you can learn from your mistakes and the mistakes of others. Or, in this case, you can learn from my content marketing … [Read more]
How to Write a Nonfiction Book: 4 Steps and 24 Writing Tips
"I have a book in me." This is what 81 percent of people in America feel. Like you, many people long to write a non-fiction book, share an idea, or capture a moment in history. Every year, many of these people express their desire by writing a … [Read more]
10 Storytelling Tips Every Copywriter Should Know
Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power of stories is not … [Read more]
Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy
Writing persuasive copy is challenging. Your time is limited. You have multiple writing projects you need to complete. You don't have sufficient time to prepare. You struggle with self-doubt. I get it. I’ve been there, done that, … [Read more]
Write Like Your Readers Are The Laziest People on Earth
You can read this sentence. The sentence is short, it uses simple words, and the subject is toward the beginning. These three components make any sentence extremely easy to read. I know this is a simple example, and I don’t mean to insult your … [Read more]
9 Tips on Writing a Blog Post People Will Actually Read
Writing for the web is different from writing for newspapers, magazines, or books. The difference is not in the words you write. But in the way people read, which makes all the difference in the world. When it comes to reading online, most … [Read more]
How Tithe.ly’s Conversion Rate Skyrocketed 155% Month-Over-Month with Live Chat
There are times when little decisions lead to extraordinary results. I’m not talking about the little decisions you need to make every day toward building a successful career, business, or fulfilled life. I’m talking about the times when you make … [Read more]
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