Creating an editorial calendar doesn’t have to be complicated. Sure, for magazines, news organizations, or multimillion-dollar marketing campaigns, there’s a lot of moving parts. But for individuals, small businesses, and startups, editorial … [Read more]
9 Reasons Why You Must Create an Editorial Calendar
There’s one common challenge every business faces: Creating consistent content. From the demands of writing blog posts, updating social media, exploring new opportunities, and more, every content team will face the challenge of consistently … [Read more]
Why You Must Build a Marketing Media Company: Here’s How
Coronavirus (COVID-19) has crashed every marketing plan. In the past several weeks, every business has been forced to adjust their plans, adapt their messaging, and prepare for a new future. According to one survey by Hubspot, many business … [Read more]
The 6 Most Devastating Content Marketing Mistakes
Making mistakes isn’t fun. They can cause setbacks, result in financial loss, or cause bad blood with your team. Thankfully, you can learn from your mistakes and the mistakes of others. Or, in this case, you can learn from my content marketing … [Read more]
How to Write a Nonfiction Book: 4 Steps and 24 Writing Tips
"I have a book in me." This is what 81 percent of people in America feel. Like you, many people long to write a non-fiction book, share an idea, or capture a moment in history. Every year, many of these people express their desire by writing a … [Read more]
10 Storytelling Tips Every Copywriter Should Know
Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power of stories is not … [Read more]
Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy
Writing persuasive copy is challenging. Your time is limited. You have multiple writing projects you need to complete. You don't have sufficient time to prepare. You struggle with self-doubt. I get it. I’ve been there, done that, … [Read more]
Write Like Your Readers Are The Laziest People on Earth
You can read this sentence. The sentence is short, it uses simple words, and the subject is toward the beginning. These three components make any sentence extremely easy to read. I know this is a simple example, and I don’t mean to insult your … [Read more]
- 1
- 2
- 3
- …
- 29
- Next Page »