Looking for ideas for your next blog post? You should try writing a product comparison post. It’s basically just an article where you compare two (or more) popular products against each other. And it works like a charm in virtually every … [Read more]
The 6 Most Devastating Content Marketing Mistakes
Making mistakes isn’t fun. They can cause setbacks, result in financial loss, or cause bad blood with your team. Thankfully, you can learn from your mistakes and the mistakes of others. Or, in this case, you can learn from my content marketing … [Read more]
I Was Able to Combine My Passion for Religion and Content Into a Job I Love
The following is a conversation I had with Abby Wolfe from The Muse about my transition from working in a call center to serving as a content marketer. If you’d told Jesse Wisnewski—Senior Content Marketer at Tithe.ly and founder of Stillhouse … [Read more]
12 Uncommon Literary Devices to Give Your Writing Irresistible Style
So I bummed this book from a neighbor. It's a book on classic English rhetoric. Or verbal style. She initially pulled it off her shelf to show me because of the name of the author: Ward Farnsworth. Not an exact rendering of my last name (it's … [Read more]
How to Read a 240-Page Book in 2 Hours
Reading is the best thing I’ve done to help myself progress professionally. From working as a retail store manager and in a call center, to working as a senior marketing manager for one of the world’s largest publishing companies to a senior … [Read more]
Write Better Headlines with This 6-Step Feedly Headline Experiment
What 's the one thing that will keep people from reading your blog post? Boring content? Lack of clarity? Is it a bad website design? Alright, times up. Do you the know the answer? If you guessed none of the above, then you'd be … [Read more]
Why Your Business Needs Content Marketing More Than Ever
Content possesses a God-like characteristic in its presence. Whether we’re at home or work, in a car, flying in a plane, riding on a boat, or on our phone, tablet, or laptop, we live in a sea of communication. Content is everywhere we turn, and … [Read more]
Do You Want to Be a (Great) Writer? Then Start Reading Like One
There are no shortcuts you can take to become a better writer. Sure, you can learn different hacks, tips, and tricks to improve your prose. But the process of developing your ability as a writer is a marathon—not a sprint. Now, I … [Read more]
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