Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power of stories is not … [Read more]
Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy
Writing persuasive copy is challenging. Your time is limited. You have multiple writing projects you need to complete. You don't have sufficient time to prepare. You struggle with self-doubt. I get it. I’ve been there, done that, … [Read more]
1,548% Increase in Blog Traffic: 1 Proven (Yet Overlooked) Tactic
Blogging isn’t dead. Blogging is still alive, and it can … Drive traffic to your website. Generate new leads. Establish your business as an authority. But if you’re like many business owners or marketing leaders, your blog is … [Read more]
Write Like Your Readers Are The Laziest People on Earth
You can read this sentence. The sentence is short, it uses simple words, and the subject is toward the beginning. These three components make any sentence extremely easy to read. I know this is a simple example, and I don’t mean to insult your … [Read more]
9 Tips on Writing a Blog Post People Will Actually Read
Writing for the web is different from writing for newspapers, magazines, or books. The difference is not in the words you write. But in the way people read, which makes all the difference in the world. When it comes to reading online, most … [Read more]
How Tithe.ly’s Conversion Rate Skyrocketed 155% Month-Over-Month with Live Chat
There are times when little decisions lead to extraordinary results. I’m not talking about the little decisions you need to make every day toward building a successful career, business, or fulfilled life. I’m talking about the times when you make … [Read more]
3 Reasons Why You Should Write Definitive Product Comparison Posts
Looking for ideas for your next blog post? You should try writing a product comparison post. It’s basically just an article where you compare two (or more) popular products against each other. And it works like a charm in virtually every … [Read more]
The 6 Most Devastating Content Marketing Mistakes
Making mistakes isn’t fun. They can cause setbacks, result in financial loss, or cause bad blood with your team. Thankfully, you can learn from your mistakes and the mistakes of others. Or, in this case, you can learn from my content marketing … [Read more]
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