“Sometimes a kind of glory lights up the mind of man.” John Steinbeck
It’s really quite simple. Ruining the work of any great writer.
It could ruin anything ad copywriters, novelists, screen writers, poets or theologians write.
And the greatest writers — David Ogilvy, Eugene Schwartz, David Mamet, James Joyce, John Gresham, C. S. Lewis, Ludwig Wittgenstein — they are not and were not ever immune to it.
That’s why they avoided it like the clap …
Resisted it and sought its opposite. [Read more…]