
There are so many good things to pull out of this fascinating article about wine salesman Jon Rimmerman in the New York Times article Drunk with Power.
Rimmerman is the founder of Garagiste and the author of one of the most popular email newsletters on wine.
His meandering missives are part salesmanship in print, part trivia junk-drawer on topics like vintage 1960s tube amplifiers or 100k bike rides in the high-hills of France (after two bottles of Beaujolais).
His fans call his daily emails “crack.”
But it’s his method for crafting a mission statement (or mantra) that deserves particular attention: [Read more...]









