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The Sobering Effect of So Many Good Bands–and Writers

Pink Turntable

Tell me if you recognize any of these names: The Antlers. Real Estate. Tune-Yards. M83. Beirut. Wye Oak. Feist. Tom Waits. The Head and the Heart. James Blake. Radiohead.

If you do, then I can probably predict this about you: you prefer music on the margin over music in the mainstream.

And you had your ear to the ground in 2011.

If you don’t, and prefer mainstream over the marginal, then you at least recognize two names: Tom Waits and Radiohead. I tell you why that’s important in a few minutes. [Read more...]

Is the Long-Dead Obvious Adams Behind This “Vodka-Flavored” Vodka Advertising Campaign?

maximus-vodka-ad (1)

Vodka is pretty much…vodka. It’s unaged. Colorless. Like water. In fact, the word vodka comes from the Slavic word voda–which means little water. But anyone who’s tasted vodka knows that there is nothing little about it.

Think burnt wine. Tasteless, clear burnt wine. [Read more...]

Has Social Media Changed How We Write Web Copy? Here’s Why I Think So

Laughing Teenagers

Since 2001 I’ve been writing copy for the web. I’ve been in the web writing world long enough to have mastered the fundamentals of persuasive web writing. I’ve been writing copy for landing pages, sales letters, email newsletter sub forms.

And the rules for writing persuasive copy remain:

1. Clear

2. Concise

3. Compelling

Now I want to offer a new one. [Read more...]

Occupy the Cover

person of the year

Time named “The Protestor” its person of the year. I think it fits.

The only other person that dominated the news this year was…

[Read more...]

Why I Love Evon Cassier’s Hand-crafted Handbags

Valor Handbag
HERO

Evon Cassier used to travel up and down the East Coast analysing chemicals for big pharma. Not the career path you’d think a young seamstress would follow. She was just trying to be practical.

Practical pays, yes, but it often doesn’t please. [Read more...]

Warning: These 4 Books Will Give You a Case of “Rage to Master”

gymkatagymkata

I’m an achievement addict. And I love books. So no surprise that I read books that will help me achieve my goals [no matter how ridiculous they are].

The four that I’ve read recently are high on my list of must-read. Like read them and you’ll get lit. In a good way. Passionate.

In other words, you’ll get a case of “rage to master.” I explain below. [Read more...]

Hardcore Writing Advice: Put a Gun to Your Head

by Demian Farnworth | @demianfarnworth

gun in hand

gun in hand

No. Not really.

Just pretend like there’s a gun next to your head when you write. [Read more...]

Finger Your Intellectual Organ with These 3 Creativity Ideas

out of the way

out of the way

Creativity doesn’t come naturally. You have to cultivate it. And you have  to be creative with your cultivating.

My typical well for ideas is books. But that’s limited in a sense because it only challenges the part of my brain that deals with language.

Sometimes to get that killer idea you need to finger other parts of your intellectual organ. Here are three ways I do that. [Read more...]

Hardcore Writing Advice: Why You Must Be Rejected

by Demian Farnworth | @demianfarnworth

driving towards crazy mountaindriving towards crazy mountain

Part of the 100 Best Ways to Become a Better Writer series. 

Lou Barlow is a pioneer. Not of mountains or oceans or space. He’s a pioneer of music. Low-fi rock music to be exact. [Read more...]

A Quick and Dirty Guide to Killing Your Life-Long Dream


Hot for Teacher circa 1860
Hot for Teacher circa 1860

I graduated from college in 2000. Freshly minted diploma, I knocked around the idea of going to graduate school. And then from there pursue advanced work. My dream was to teach on the collegiate level and write bad poetry on the side. [Read more...]