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8 Ways to Nurture a Diabolical Bent for Originality

Need to Talk

You get content marketing …

Crank out some blog posts. Gush out some guest posts. Build links. Share content on Google+ or Twitter. Pin images to Pinterest. Hot dog it in a LinkedIn Group Discussion.

But your greatest problem isn’t creating enough content because we’ve been taught how to make content fast six ways to Sunday …

But since when was efficiency a mark of good content? Or that speed was even desirable? What’s the pay off? Most likely a fatigued, alienated audience (so don’t be afraid to break your content schedule).

This is where I agree with Mars Dorian on the notion of substance over style. But I’d qualify it to be substance with style. [Read more...]

The Misfit’s Guide to Finding Interesting Images for Your Blog Post (At Last)

Roy Lichtenstein

Image credit: Roy Lichtenstein

I say misfit because I’m not exactly orthodox when it comes to the images I publish. It’s complicated, so I’ll need to explain.

But first a word about the headline. [Read more...]

A Cheat Sheet for People Afraid of Google+

Fear

Forgive me, but today’s Education of a Writer post is not ready. Austin ate me alive. I will post on Wednesday instead. The following article is a re-share of a post that went viral on Google+.    

You probably know them: people who trot out an excuse for not adopting Google+. I’ve been collecting them (the excuses, not the people). [Read more...]

Why Would God Make a Writer?

Tractor

Dodge took the television audience’s collective breath away by transforming Paul Harvey’s “God Made a Farmer” speech into a Super Bowl commercial. It was a spellbinding move.

Here is a snippet of the transcript: [Read more...]

How to Write a Blog Post Famous Magazines Would Love to Publish

Last Print Newsweek

Just because you have a blog doesn’t mean you are a great writer. Sorry, but most magazines would reject your content.

You can change that, however.

[Read more...]

Here’s a Little Bit of That Glory a Blog Can Get You Big Media Can’t

Whatever

There was a day when a mention in the New York Times or an interview on CNN could change your life. Becoming the celebrity that everyone wanted to interview was the name of the game. Big media held sway over your fortune and fame.

But that’s all changing. [Read more...]

The 25 Best Guest Blog Posts I Wrote Last Year (Because You Care)

Image credit: Air Mail

Last year I wrote and published over 25 articles on other people’s blogs (OPB). A bulk of them on Crazy Egg and Copyblogger. Even though they were published OPB they are some of my best (this is one of ten ways to beat online obscurity, by the way). Grouped together they become a little bit like an essential guide to killing it with irresistible copy. A crib sheet for creating magnetic content. Or a monster “how to” on flat-out writing like a boss. It’s 2013 now. Do you want to write like a boss? Enjoy. [Read more...]

Successfully Branding a Blog with Cornerstone Content


Power Lines

Imagine this: You have a client who wants a website/blog. And he wants you to brand the design of the website/blog.

Easy enough. That’s what you get paid to do.

You then discuss the look, the feel, the tone of the site/blog. You feel like you’re getting somewhere. You even sketch out some designs on the whiteboard.

It’s looking good.

Then he pauses and asks: “What should I write about?”

Good question, right? Well, if you don’t have a clue about web writing, keep reading and I’ll give you the answer. [Read more...]

10 Reasons Your Humdinger of a Headline Won’t Save the Catastrophe That Is Your Blog Post

Head in the Clouds

Image credit: Pope Saint Victor

When I was a boy I had pink hair. Vintage t-shirts. The sweetest jeans any raver would love to wear. And suede sneakers.

I was it.

Until you sat me down and tried to talk to me. The moment I opened my mouth it was all over. I was a fraud. An empty shell. Shallow and water thin on meaningful content.

I had nothing interesting to say. Ever.

This is kind of the way the content marketing world has been moving. Let me explain. [Read more...]

A Fast and Frugal Guide on the Problem of Giving Advice

Ascent

I could give you the best formula for writing sales ads. I could share with you David Sedaris’ tricks to writing seductive first sentences. I could hand you a cheat sheet for hypnotic storytelling.

But it does’t matter. [Read more...]