You get content marketing …
Crank out some blog posts. Gush out some guest posts. Build links. Share content on Google+ or Twitter. Pin images to Pinterest. Hot dog it in a LinkedIn Group Discussion.
But your greatest problem isn’t creating enough content because we’ve been taught how to make content fast six ways to Sunday …
But since when was efficiency a mark of good content? Or that speed was even desirable? What’s the pay off? Most likely a fatigued, alienated audience (so don’t be afraid to break your content schedule).
This is where I agree with Mars Dorian on the notion of substance over style. But I’d qualify it to be substance with style. [Read more...]










