Hardcore means “uncompromising.” “Dedicated.”
That makes the following advice crucial for any copywriter who wants to succeed. Even if “write yourself silly” sounds a little goofy.
Let’s set the stage. [Read more…]
Essential web writing + content marketing advice
If you’re a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much.
Let me ask you a simple question: Do you want to be great? My guess is you do.
Yet, not just great. You want to be the greatest of all.
But what does greatness look like? And do you possess those qualities as a writer or blogger or online marketer? [Read more…]
Sorry to disappoint you. This is not a pitch for a nudist colony, a social network for swingers or a therapy method for “heavy talkers”.
It’s a pitch to get you “naked.”
That is, to get your blog “naked.” [Read more…]
Ever wonder how you could get more people to believe you? To trust you? It’s easy, actually. And quite odd the way it works.
What’s the secret? Never tell a man more than he’ll believe.
Sounds like a moron statement, right? Let me explain why it’s not.