Our world is full of useful guidelines on how to write for the web. Sensible, everyday guidelines. But, over time, we morph those guidelines into laws. Unbreakable rules that spoil the fun. Sour the adventure.
Take writing short sentences, for instance.
It’s a useful guideline. Full of benefits. Meant to be inviting. Easy on the eyes. Breezy for the brain. Certainly the short sentence is a boon in this mean, cold world. Where a busy reader is likely to give your humdinger of a headline a once-over, your first line a second glance, then disappear.
But the short sentence can become boring. Breathtakingly boring. It can become repetitive. Monotonous. Monotone. Routine. And dry. Which frustrates the reader. [Read more…]