Getting someone’s attention is no joke.
We battle a slew of distractions every day. Whether we’re at home or work, on our phone, tablet, or laptop, we swim in a sea of information.
We’re checking emails, fiddling with our phones, and surfing the web on a regular basis.
Now, if you think about the people you want to reach with your message. The same people who are checking their phones, listening to music, and doing whatever they do, how do you plan on getting their attention?
Will you pull a publicity stunt?
Write a prolific guest post?
Create a viral video?
These tactics may garner short-term interest. But what if I told you the way you win someone’s long-term attention is not by focusing on getting their attention? Would you think I’m trying to pull some sort of reverse psychology tactic on you?
How to really get attention for your work
The cream rises to the top.
You see, if you were to pour cream into coffee or tea, then it will rise to the top. In the same way, if you create great work, then your work will eventually rise to the top. It will gain attention.
Let me explain this by comparing the content you create to the production of music.
Musicians draw people to him or herself based on the type of music they create and its quality. For example, some music, such as pop music, has the potential of drawing a much larger crowd than other genres of music like Polka.
Also, the quality of music produced by a musician will determine how well they are or are not received. Produce bad music, expect bad results. Produce great music, expect great results. It’s simple. But it’s true. And the same holds true for blogging.
The type and quality of content you produce will have a direct effect on the size of the audience you reach. Like music, some topics are more popular than others and the quality of content you produce will influence how well it is or is not received.
Here’s the moral of the story: Focus on creating great work; not people’s attention.
Blogging course: 5 Days to Writing Blog Posts that Demand Attention
As a blogger, everything you do begins and ends with creating great content. Your focus doesn’t need to be on gaining someone’s attention. Your focus needs to be on becoming the best blogger you can be. This is the only surefire way your work will demand the attention of readers.
Thankfully, blogging is not only art. It’s also a craft you can learn.
But mastering any craft isn’t for the faint of heart. It takes hours of deliberate practice to hone your skills.
You can become a better blogger.
You can break through the noise.
You can reach people with your message.
There is no shortcut you can take, a program you can download, or easy button you can press to become a better blogger.
You need to practice.
You need to learn tangible skills that will help you win the attention of the people you want to reach.
To help you sharpen your skills, Kyle Young and I have developed a new course: 5 Days to Writing Blog Posts that Demand Attention.
The lessons we share have been learned through writing or editing over a thousand blog posts that have helped the individuals or organizations we’ve served garner millions of pageviews.
Here’s a quick rundown on what to expect when you sign up.
Lesson 1: The one way to get people to read your blog post
You only get one chance to make a good first impression.
The way you attract the attention of readers online is by writing a seductive headline.
Your headline is the fist thing people will read. It is the bait by which you lure in readers.
In this first lesson, we walk you through a five-step exercise to help you write headlines that demand attention, compel people to action, and drive massive amounts of clicks.
Lesson 2: How to hold attention with stories
Stories are powerful for holding attention. Think about what happens at the movie theater.
A good story can easily keep distracted people off their phones for over two hours. How does Hollywood do this? Great question.
In the second lesson, we share the secret screenwriters use to grab someone’s attention and never let go.
Lesson 3: The big mistake you need to avoid
There’s a common mistake that causes many bloggers to lose the attention they gain.
Cutting fluff from your content is essential to keeping people from bouncing or pulling back and skimming your writing.
So, with brevity in mind, we share three short rules you can use every time you edit your writing in the third lesson. These rules will help you stay on topic and satisfy your reader’s appetite.
Lesson 4: The golden rule of regaining attention
It’s easy to lose someone’s attention.
But once the intrigue is gone, how do you get someone’s attention back?
In the fourth lesson, we examine the two ways TV shows keep people coming back and how bloggers can use these lessons to regain someone’s attention.
Lesson 5: The key to holding your audience’s long-term attention
Getting people to come back is easier said than done.
There are many tactics you can consider in holding someone’s attention. But there is one strategy you cannot afford to miss.
In the fifth and final lesson, we share the key to holding someone’s long-term attention, which will lead to your long-term success.
You can become a better blogger by becoming a better writer.
It doesn’t matter if you’re 10, 20, 30, or 50-years-old. You can develop your blogging skills through deliberate practice.
Whether you’re just getting started or want to freshen up your skills, we encourage you to sign up for our blogging course: 5 Days to Writing Blog Posts that Demand Attention.