If you’re a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much.
Ever wonder why some headlines are better than others? I mean what makes some headlines irresistable and others fall flat?
More importantly, ever dream of actually writing headlines that clothes line people and then flings them into your article so they read every word of it?
Like the law of gravity, the law of the web describes behavior.
The law of gravity basically says, “what goes up, must come down.” Jump from a building and you will fall.
That’s the law of gravity.
The law of the web says people blaze through the web like it were an autobahn. And they blaze on the autobahn to do one thing… [Read more…]
Listen to this article here: The Anatomy of a Hyperlink That Woo Readers
Links play a huge part in online content.
When people scan web pages they automatically look at headlines, sub-headlines and links to judge whether the page holds any interest for them.
So the question is how do you write links that grab people when they scan your web page and turns them into a passionate reader?
Simple. Master the following 8 rules. [Read more…]
Listen to this article here: The 8 Rules of Ruthless Editing from David Mamet.
No one wants to write dull, lifeless lines that lull even the most hyper people to sleep. Certainly not you, right?
But why do we find it so hard to write what we want to say in the least amount of words–and still maintain potency?
It’s not easy because we tend to fall in love with what we write. We fear cutting out anything important. No matter how dead it is.
But how do we distinguish between the living words and the dead? How do we identify the enticing sentences from the repulsive ones?
It’s almost like we need someone to get in our faces and tell us like it is. [Read more…]
Web usability doesn’t get a lot of work in the web writing circuit. That’s too bad because learning about it can help you craft that copy that will not only get attention–but keep it.