Hardcore means “uncompromising.” “Dedicated.”
That makes the following advice crucial for any copywriter who wants to succeed. Even if “write yourself silly” sounds a little goofy.
Let’s set the stage. [Read more…]
Essential web writing advice
Web readers are people on a mission.
Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.
They go there to drive 60 miles per hour—and look at billboards. That’s the unbreakable rule of the web.
So what can you do as a web copywriter to not only catch their attention but give them what they want in less time than it takes to finish reading this sentence?
Easy. Just use the following technique. [Read more…]
If you’re a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much.
Ever wonder why some headlines are better than others? I mean what makes some headlines irresistable and others fall flat?
More importantly, ever dream of actually writing headlines that clothes line people and then flings them into your article so they read every word of it?
Like the law of gravity, the law of the web describes behavior.
The law of gravity basically says, “what goes up, must come down.” Jump from a building and you will fall.
That’s the law of gravity.
The law of the web says people blaze through the web like it were an autobahn. And they blaze on the autobahn to do one thing… [Read more…]
Listen to this article here: The Anatomy of a Hyperlink That Woo Readers
Links play a huge part in online content.
When people scan web pages they automatically look at headlines, sub-headlines and links to judge whether the page holds any interest for them.
So the question is how do you write links that grab people when they scan your web page and turns them into a passionate reader?
Simple. Master the following 8 rules. [Read more…]