We all start at the bottom. In the dark. Ignored.
What did they do to climb out of that hole? They got noticed by powerful people. But not through flattery.
The mistake most people make when it comes to trying to get the attention of powerful people is to shell out compliments and praise. Through email or in person at a conference, say.
Trust me, powerful people like compliments and praise, but it’s momentary, shallow, and fails to make a lasting impression.
There is a better way. [Read more…]