My name is Jesse Wisnewski, and thanks for visiting the Copybot. This site is dedicated to providing essential web writing advice, content marketing tips, and reflections on life and work.
Before sharing too many details, here’s the quick and dirty lowdown on me:
- Five kids (Yes, you read that right)
- Directed the content strategy for a popular faith-based website (1.2 million pageviews per month)
- Developed, supported, and executed the marketing strategies for dozens of trade books, including various best-sellers
- Served as the Content Manager for best-selling author Jeff Goins
- Author of one book (no one bought)
- Content contributor for many study guides, curriculums, and books
- Contributed content for Salesforce, Click.Works, ChurchMag, and more
Today, I serve as a Senior Marketing Manager for Thomas Nelson.
If you’re new to the Copybot, then I encourage you to take a moment to walk with me down memory lane. I’d like to share with you the history and future of this blog.
The history of the Copybot
The Copybot was founded by Demian Farnworth. Demian is one of the best web writers—he has an uncanny ability to write clear, concise, and compelling web copy.
Demian is the former Chief Content Writer for Copyblogger Media (now Rainmaker Digital). He has written for many notable clients, including Hubspot, Crazy Egg, and Treehouse.
Today, Demian is continuing his tradition of writing content that demands attention and compels people to action as the Senior Writer for the Lutheran Church Extension Fund (LCEF).
Recently, Demian decided to hang up his hat at the Copybot. But don’t lose all hope. Before he retired his keyboard from this blog, he decided to pass the mantle of ownership along to me. This means his content and legacy at the Copybot will remain.
The future of The Copybot
At the Copybot, I will continue the work Demian has started. I will continue to share essential web writing advice, practical content marketing tips, and reflections on life and work. My goal is to provide you with actionable advice on how to use content to connect with people and compel them to action.
The lessons Demian has shared and the tips I aim to provide were not gained through research and writing posts. These lessons were forged through hard-fought battles in the trenches of life and business.
Here is a sample of some of the posts:
- Essential Copywriting Formulas Every Writer Should Know (and Why)
- Starting a New Blog? Assume Nothing
- A Silly Primer on Search Engines (for Web Writers)
You can visit the Must Read section to check out more posts from Demian and get a feel for what’s to come from the work I’ll continue.
Here’s what others have said about me.
Over the years, I’ve had the opportunity to work with many great people and organizations. Here’s what some of them have had to say about me:
“As a strategist [Jesse] knows how to analyze a project, and then position it for the best results. And as a writer, he knows how to connect with an audience so that it grabs their attention, keeps them reading, and leads them to the next steps. He is a force to be reckoned with.” —Demian Farnworth, Senior Content Writer at Lutheran Church and Extension Fund
“Jesse is one of the most talented content marketers in ministry and publishing.” —Dave Schroeder, VP of Marketing at B&H Publishing Group
“[Jesse] helped us hone our content management systems and stay on top of a demanding production schedule.” —Jeff Goins, best-selling author of The Art of Work
“Jesse developed relationships with authors and publishers, providing high-quality content that excelled the site to record traffic numbers. He is a talented and trustworthy writer, content manager, and strategist.” —Justin Dean, Content & Communications Advisor
Most of my spare time online will be spent writing new posts for this site, but you can also connect with me on:
Thanks for stopping by!