Last year I wrote and published over 25 articles on other people’s blogs (OPB). A bulk of them on Crazy Egg and Copyblogger. Even though they were published OPB they are some of my best (this is one of ten ways to beat online obscurity, by the way). Grouped together they become a little bit like an essential guide to killing it with irresistible copy. A crib sheet for creating magnetic content. Or a monster “how to” on flat-out writing like a boss. It’s 2013 now. Do you want to write like a boss? Enjoy.
Men with Pens
So many blog posts are boring. Stop writing them now and learn how to create blog posts they rave about with these 4 tricks.
Want to know those qualities/traits/abilities that we can say a writer does that no other profession can claim? Not an easy task at identifying those. But here’s my stab at it.
This post is about two stories. One story is about a man who — through a tragic accident — had part of his brain destroyed. The other, about a stout, whiskered man who thinks sound decisions can come only from a cool head.
Do you want content that engages? That positions you as an authority in your space and dominates in the search engines? Here’s what an upper-crust cultural weekly can teach you about exceptional content creation.
Content marketing is a tried-and-true method to building an audience that builds a business. And it’s all about making war with that content. In particular I want to teach you how and why you should write (and use) epic blog posts to completely crush your competition.
Ever wonder how some bloggers seem to suddenly take off — or come out of nowhere and steal your attention and your audience? Here’s their secret.
Want to know the two attributes of exceptional content? Need a way to jump-start your editorial calendar? You’ll find answers to those questions — and more — in the following list.
Here’s an incredible piece of advice for playing guitar, writing and life. This one-liner from Jack White is back alley wisdom. A tip you might get from an older brother in a vacant lot before your first fist fight. It’s that essential.
What you’re about to read are thirty-seven negotiation moves that can help you make more money. These are negotiation moves that I’ve used in my career as a freelance writer. They are easy to understand. The hard part is having the guts to use them (see negotiation move no. 36).
Writing has been my professional life. And naturally, I have a lot to say about it. Like the twelve particularly important lessons that I learned, which I hope will guide you down a path to becoming a world-class writer.
You can use it to become a better freelance writer. Understand social marketing. And write for the web. This is just one of many formulas that I train a new writer how to use, whether they are writing an email, article, text ad or photo caption.
I contacted thirteen conversion experts and veterans to see what single best lesson they’ve learned when it came to improving online conversions.
While those social media platforms are essential to building a brand online, the one thing that they don’t provide you (except for your blog and Google+) is decent SEO brand-building benefit. This is where Storify comes in.
More than ever getting that Google+ account is critical for the content marketer–especially when it comes to driving traffic, subscribers and sales. But like most social media, having the account is not enough.
If you not only knew what strong copy looked like, but even could write a few lines of persuasive copy yourself, then you could potentially bring more value to your clients. It could certainly help you write better copy for your own site…persuading visitors to become subscribers or even clients.
We all love to see a beautiful landing page. The design, the colors, the grid. But beauty alone isn’t going to make that landing page sell. In fact, a beautiful landing page may actually suck at converting visitors to subscribers or paying customers. To make it sell you need something more.
Ever wanted a fool-proof way to build a blog that people can’t ignore and will flock to even if they don’t want to? Here it is.
The tight-fisted, hard-nosed marketer in me likes the landing page. Forty years ago you could’ve got away with this. The user-experience-dominates side of me, however, doesn’t like it. You could never get away with it today. But he is.
It’s just something in us that craves attention, significance and meaning…and that’s called pride. That’s not a bad thing because as a copywriter or advertiser you can use that emotion to motivate people to do what you want.
Let’s look at a fairly good landing page design to see what works and how to improve it with the hopes that it can inspire you to create some rock-solid, high-converting landing pages. Our example today is Instagram.
When the Internet leveled the playing field and took away big advertisers’ information edge…we stopped believing what they said and started looking for others to tell us what we should do, buy or think. This is social proof in action.
No matter the purpose a landing page must build trust from the very beginning and never let up. The moment it does, your prospect will likely take a hike. Here are ten very simple ways to keep him from doing that.
Whether it’s a Groupon email offering a weekend of horse backing for mere change or the restaurant promoting Tuesday as the night children eat free…these offers have a lot in common. In fact, seven things.
if you are a first-time freelancer and would like to become a seasoned one without having failed—then read on to learn the top ten mistakes first-time freelancers make and how to avoid them. Achieving success doesn’t require you to fall flat on your face first.
So often we kill great ideas on the spot merely by the things we say. It’s like we push creativity up against the wall—and execute it. That’s not good. What’s worse is when we let what other people say kill our creativity.