Writing blog posts is easy.
Sit down, crank out the gibberish in your head and hit “publish.”
It’s done millions of times a day. And nearly every single post is forgotten within an hour.
Why is that?
It’s because they don’t use the tricks behind writing compelling articles.
They ignore the basics.
You, however, shouldn’t ignore the basics if you want people to care about, comment on and even share your blog posts.
10 Ways to Write Killer Blog Posts
This is about the singular process of writing a blog post.
And then some.
Work in the copywriting field long enough and you get a knack for picking up on what works. Take the following headline, for example.
Ever wonder what makes some headlines irresistable and others fall flat? This little lab test will show you why. AND teach you how to write irresistible ones.
How do you write a first sentence that not only captures a reader’s attention…but keeps it? Let David Sedaris teach you.
You’ve been on my mind a lot lately. When I’m out cutting the lawn. Or running on the shoulder of the country road near my house. You want to know why?
You can spot a mediocre writer from miles away. Flat verbs. Obtuse nouns. Lame metaphors. Absence of stories. I should know. I used to be one.
What makes the kidney harvest urban legend so successful? It follows just one of the six principles that make ideas sticky found in the book Made to Stick.
No one wants to write dull, lifeless copy that lull even the most hyper people to sleep. Certainly not you, right? Follow David Mamet’s 9 rules and you won’t.
In an inbox cluttered with email, four mono-syllabic words nearly made me wet my pants. “Don’t f*ck with me.” And they taught me an exceptional lesson about subject lines.
The answer is no, there is not an ideal word count for a blog post. But there’s is an ideal number of questions you need to ask yourself before you write.
The best way to write short sales messages for the web is to use a proven formula known as PAS. It’s also a sublime method to structuring irresistible blog posts. How can you lose?
By the way, if you like what you see, why not share on Facebook, Twitter or Google+?
And if you got any groovy comments you’d like to leave me, please do. I love hearing from you, and will respond to every single comment.
Image source: Akira’s Kaneda