by Demian Farnworth | @demianfarnworth
Ten thousand dollars.
That’s the amount of money it would cost to buy a book before the printing press. Sounds like a lot until you realize it took a skilled workman about half a year to copy one book.
Cast iron pan. With a little care it will last ten thousand years.
Today we cast off books like we cast off our clothes. And we watch our cooking pans get eaten by the dishwasher or gored by a metal spatula.
Most of what we own is junk. And we tend to behave in a similar manner. Even when it comes to dealing with clients.
The Sure Path to Obsolescence
A hack writer will work for $15 blog posts. He might as well be an assembly line worker. Mindless and eager to get the next pay check. His work will be obsolete in less than thirty days.
He will be obsolete in three years. Or less.
I don’t want to be obsolete in three years. I don’t want to be obsolete ever.
I want my work to extend to half a year at minimum. Ten thousand years at maximum. More than anything I want the relationship to last until THEY die.
How do we do that? Majestic amounts of customer service.
We forget about hourly wage. We forget about fairness. Equality. And we bend over backwards and pour ourselves out.
The Paradox of Majestic Amounts of Customer Service
Afraid you’ll get screwed if you do that? You won’t, because the beauty of extending yourself beyond the original terms of the agreement is that you’ll get to charge exorbitant prices.
Prices that make people choke.
But if they want the best service, they’ll have to pony up. If they don’t, move on. There are people out there who have the purchase power to afford professional service. And will pay for it. I promise.