"I need to show you something." He led me through the screen door, around the barn, down a slope with slabs of limestone set into the hill, and along a narrow path winding through a thick stand of mahogany. When we finally broke through the … [Read more]
I Thought I Was the Next Robert Collier
Posted on May 15, 2013 // 16 Comments
The first office I had was the size of a hot tub. To be honest, it was more foyer than office since I sat by the front door and you had to walk by my desk to get to the boss' office. So I guess I should say my first foyer was the size of a hot … [Read more]
How to Become a Content Marketing Expert on Less Than a Dollar a Day
Posted on May 13, 2013 //
How often are these little tragedies repeated in your life? You write something clever, but everyone ignores it. You hear about a new opportunity, but don’t pursue it because you don’t have the skills or confidence to attempt it. You get … [Read more]
8 Ways to Nurture a Diabolical Bent for Originality
Posted on May 10, 2013 // 7 Comments
You get content marketing ... Crank out some blog posts. Gush out some guest posts. Build links. Share content on Google+ or Twitter. Pin images to Pinterest. Hot dog it in a LinkedIn Group Discussion. But your greatest problem isn't creating … [Read more]
How I Was Cured of Ever Wanting to Write Poetry Again
Posted on May 6, 2013 // 18 Comments
The ninth post in The Education of a Writer (TEW) series. A Monday feature. Next up: “I Thought I Was the Next Robert Collier.” Call me lazy. I go where the jobs are. I go where the path offers least resistance. I go where the data indicates. … [Read more]
How to Get a Mentor (Free of Charge)
Posted on May 3, 2013 // 12 Comments
Success as a writer boils down to three things ... reading, writing, and feedback. Absorbing books and blogs. Barreling through a hundred a year. Both old and new. Knowing when to blow through a book in 2 hours ... or abandon it. Developing … [Read more]
Don’t Be Afraid to Break Your Blog Content Schedule
Posted on May 1, 2013 // 5 Comments
We are all taught to post on a consistent schedule. We've also been taught about the benefits (more traffic) frequent posting brings. But eventually the barrel runs dry ... and we, because our posting schedule demands it, … [Read more]
Life as a Copy Cub with a Television Evangelist
Posted on April 29, 2013 // 9 Comments
Image source: News from Afar The eight post in The Education of a Writer (TEW) series. A Monday feature. Next up: “How I Was Cured of Ever Wanting to Write Poetry Again.” You're not going to get her name out of me. Only her dress. The prom … [Read more]
The Misfit’s Guide to Finding Interesting Images for Your Blog Post (At Last)
Posted on April 26, 2013 // 11 Comments
Image credit: Roy Lichtenstein I say misfit because I'm not exactly orthodox when it comes to the images I publish. It's complicated, so I'll need to explain. But first a word about the headline. … [Read more]
The Essential Copywriting Formulas Every Writer Should Know (and Why)
Posted on April 24, 2013 // 22 Comments
Last week I did a Google+ Hangout with Max Minzer. During the interview I argued that everyone -- especially experts -- could benefit from learning how to write direct response copywriting. Of course I first defined what direct-response … [Read more]