Quick quiz ... Which department(s) inside an advertising would be most likely to engage in dishonest behavior? The least? Accounting Copywriting Account Management Legal Human Resources IT Design (Share your thoughts in the … [Read more]
The Hook and the Hitch
Posted on May 17, 2013 // 18 Comments
"I need to show you something." He led me through the screen door, around the barn, down a slope with slabs of limestone set into the hill, and along a narrow path winding through a thick stand of beech. When we finally broke through the last … [Read more]
I Thought I Was the Next Robert Collier
Posted on May 15, 2013 // 22 Comments
The first office I had was the size of a hot tub. To be honest, it was more foyer than office since I sat by the front door and you had to walk by my desk to get to the boss' office. So I guess I should say my first foyer was the size of a hot … [Read more]
How to Become a Content Marketing Expert on Less Than a Dollar a Day
Posted on May 13, 2013 //
How often are these little tragedies repeated in your life? You write something clever, but everyone ignores it. You hear about a new opportunity, but don’t pursue it because you don’t have the skills or confidence to attempt it. You get … [Read more]
8 Ways to Nurture a Diabolical Bent for Originality
Posted on May 10, 2013 // 7 Comments
You get content marketing ... Crank out some blog posts. Gush out some guest posts. Build links. Share content on Google+ or Twitter. Pin images to Pinterest. Hot dog it in a LinkedIn Group Discussion. But your greatest problem isn't creating … [Read more]
How I Was Cured of Ever Wanting to Write Poetry Again
Posted on May 6, 2013 // 18 Comments
The ninth post in The Education of a Writer (TEW) series. A Monday feature. Next up: “I Thought I Was the Next Robert Collier.” Call me lazy. I go where the jobs are. I go where the path offers least resistance. I go where the data indicates. … [Read more]
How to Get a Mentor (Free of Charge)
Posted on May 3, 2013 // 14 Comments
Success as a writer boils down to three things ... reading, writing, and feedback. Absorbing books and blogs. Barreling through a hundred a year. Both old and new. Knowing when to blow through a book in 2 hours ... or abandon it. Developing … [Read more]
Don’t Be Afraid to Break Your Blog Content Schedule
Posted on May 1, 2013 // 5 Comments
We are all taught to post on a consistent schedule. We've also been taught about the benefits (more traffic) frequent posting brings. But eventually the barrel runs dry ... and we, because our posting schedule demands it, … [Read more]
Life as a Copy Cub with a Television Evangelist
Posted on April 29, 2013 // 9 Comments
Image source: News from Afar The eight post in The Education of a Writer (TEW) series. A Monday feature. Next up: “How I Was Cured of Ever Wanting to Write Poetry Again.” You're not going to get her name out of me. Only her dress. The prom … [Read more]
The Misfit’s Guide to Finding Interesting Images for Your Blog Post (At Last)
Posted on April 26, 2013 // 11 Comments
Image credit: Roy Lichtenstein I say misfit because I'm not exactly orthodox when it comes to the images I publish. It's complicated, so I'll need to explain. But first a word about the headline. … [Read more]