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The Awesome Benefits of Publishing Often

You are the hack who butchers your ideas. It's okay. That's true for everyone. We butcher our ideas when we commit them to paper or hit publish. But it must be done. Otherwise we freeze. And never write. We fear the botched performance. The … [Read more]

How to Write a Brilliant Long Sentence

Our world is full of useful guidelines on how to write for the web. Sensible, everyday guidelines. But, over time, we morph those guidelines into laws. Unbreakable rules that spoil the fun. Sour the adventure. Take writing short sentences, for … [Read more]

What Every Writer Needs to Hear about the Curse of Knowledge

At 4:00 a.m. Wednesday, March 28, 1979, plant operators at the Three Mile Island facility set into motion the worst nuclear accident in U.S. history. And it all started with a minor malfunction exacerbated by human error. Here's how the Wikipedia … [Read more]

A Creative Trick for Mastering the Art of Conversational Writing

Speaking is a natural act. Every single human being has the ability to do it. And at a very young age. The reason why says cognitive scientist and linguist Stephen Pinker is because we have a language instinct. We master this instinct as we … [Read more]

How to Find the Perfect Opening to Your Article

As a writer you should be curating ideas nonstop. That is the essential mindset for exceptional ideas. Your life should be one about observation. Your senses always on. You should be running your hands over the texture of a strange wall. You … [Read more]

The Essential Mindset for Exceptional Ideas

Something similar happened to me last year when I was working on a series for Google authorship. I had my dense whiteboard outline finished, but I needed a hook. Some uncommon theme to tie all the articles together. That theme appeared in the … [Read more]

Do This to Break Your Weakness for Bad Writing

A lifestyle of curating ideas is one where you purposefully choose to read books and articles that will fill a commonplace book. Which means you should be reading like a mad man (or woman). Even if it means reading the same thing over and over … [Read more]

You’ll Be Surprised to Learn the Source of Your Best Writing

Ideas also emerge through interaction with the world. Jeff Goins says the discipline of traveling to another country disrupts our comfort, educates us in other cultures, and can help us find new ways to solve old problems. That's curation we can … [Read more]

My Absurd Claim about Writing

Some astronomers and philosophers make the grand, if not absurd, claim that we are ten thousand things, but one substance. Perhaps ancient stardust. I have my own absurd claim: behind one single article by a seasoned writer is the weight of one … [Read more]

The 5 Ingredients of a Great Marketing Story [Free Poster]

More than a year ago, Sonia Simone wrote the defining piece on how to create a great marketing story. The article summarizes what we believe at Copyblogger ... and describes what we try to do with each article we write, podcast we record, and so … [Read more]