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The 5 Ingredients of a Great Marketing Story [Infographic]

More than a year ago, Sonia Simone wrote the defining piece on how to create a great marketing story. The article summarizes what we believe at Copyblogger ... and describes what we try to do with each article we write, podcast we record, and so … [Read more]

6 Ways an Empathy Map Can Make Your Headlines Even Sexier

We all have our pet formulas. The go-to sources we love for great headline ideas. For some it's a swipe file full of head-turing advertising headlines. For others it's scanning the headlines of their favorite magazines. Still others work their way … [Read more]

How Far Are You Willing to Go for Just the Right Word?

So I'm in the middle of an article that's filling out at around 1,300 words. I'm about two-thirds of the way done. I still need to close it. However. There is a glaring hole in the middle of it. And I'm searching for the right word. The right … [Read more]

Can We Really Trust These Types of Techniques to Make Us Productive?

Maybe it's a control issue. I do not like the thought of being told to stop writing. I do not like being interrupted. Especially by a machine. And I'm not alone in this. Most creative people will take your head off if you butt in while they are … [Read more]

Alienating Your Audience? Your Reading Habits Might Be the Problem, Study Says

Recent research suggests that reading Faulkner might make you kinder, gentler compared to reading Clancy, Gladwell, or nothing at all. The results make sense. Literary fiction is bent on perceiving reality through the eyes of the characters. … [Read more]

Write Like Your Readers are Lazy, Stupid, and Mean

Give it up for Jim Pryor, NYU professor of philosophy, for championing clean, concise, and compelling writing. He does this in on an old-school web page (think early 90s) on "What Does One Do in a Philosophy Paper?" that is spot on. Here's a … [Read more]

Do This to Come Up with New Ideas

Some times I wish I'd not published a certain article on my site (or a guest blog) so I can publish it on Copyblogger. While I'll reach the largest audience there, the wait list is long, meaning I'd be sitting on more ideas than I'm comfortable … [Read more]

Hilarious New Twist to Reading What You Wrote Out Loud

I got this idea from my daughter who was making us utterly crack up this weekend with her imagination. It wasn't so much what she said. It was how she said it. Rather how Ginger said it. Ginger is the name we gave to the voice on Google … [Read more]

How to Get Paid What You Are Worth (Even If You Are Insecure)

It was a delicious hoax. Terry Simmonds created an algorithm to rank your Google+ profile. Much like your Klout score. You dropped in your G+ ID, pressed "Submit," and in less than a second spit out results. Google+ was two years old back then, … [Read more]

What Does It Mean to Give Up?

This morning I was over a friend's house. Just above the sink, taped to a cabinet door, was a note.The note read, "Never give up."I didn't know who wrote the note nor why. Nor did I know if the note was intended for the husband or the wife. Because … [Read more]